The study used the Pearson technique to analyze the effects of color on consumer behavior. The researchers found a correlation between the printed information on the product and the consumer’s purchasing action. The same study examined the role of the product’s background image on the buying behavior of consumers. While the results were conflicting, the authors concluded that a consumer’s first impression of the product can influence their purchase decision. As a result, the importance of packaging cannot be underestimated.
Poorly packaged or fastened packages are not attractive to consumers. Therefore, the more expensive, better-quality packaging costs more. This results in higher customer acquisition. One study shows that when packaging is badly damaged, 55% of consumers leave the store and switch to another brand. The same study shows that when a product is not well-packaged, 36% of consumers shift their attention from it to another brand.
This association is found at the 0.01-level significance. The authors also noted that the product’s background image is an important influence on the buying decision. However, this product is not conclusive enough to conclude that the design of a product’s packaging affects consumer behavior.
In addition to the quality of packaging, the design and appearance of a product’s label is an important factor to influences the overall buying decision. The design and color of a product’s package can have a huge impact on the buyer’s behavior and purchasing decisions.
The packaging of a product can make or break the sale. It can catch the consumer’s eye and distinguish one product from another. It can be attractive or unattractive, and consumers tend to transfer this judgment to the actual content of the product. The better the packaging, the more likely they’ll buy it. Moreover, the packaging’s shape and size are also important to influence the buying decisions.
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